Facebook To Cry Uncle Over Beacon

Sources say Facebook is near to announcing changes to its Beacon marketing platform after pressure from privacy advocates over the last week.

MoveOn members incensed about having their online purchases and activities outside the social network published via News Feeds.

Initially, Facebook was rather chilly to the accusations, saying MoveOn "misrepresented" how Beacon worked. But they've warmed up since national coverage and outrage ballooned over the last week.

A Facebook spokesperson has now said that the company is committed to "evolving" Beacon so that uses have more control over actions shared from participating sites. This control was originally planned for Beacon before launch, allowing users to permanently opt out of the program instead of the piecemeal version that upset users.