Companies have long had problems putting numbers on social media marketing results. Altimeter Group have now released a study looking at how engagement with consumers through social media correlates with financial performance. How much emphasis does your company put on social media efforts?
Channels taken into consideration for the study were:
- Blogs
- Wikis
- Discussion Forums
Brands looked at were the
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It is in fact that clarity that many companies have the ENGAGEMENTdb site was launched as a tool where companies can measure themselves against the top 100 in terms of the strength of their social media efforts. It's probably not a bad idea to take a look if you're serious about those efforts.
Would you focus more effort on social media if you knew it would increase your bottom line? Do you think the study holds water?
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