Facebook Wants You to Monetize Your Apps

Speaking of ad networks, Facebook is testing an in-house one right now. Kelly Winters
"Companies like RockYou, AOL’s Advertising.com, Sometrics, Rubicon Project, Google’s AdSense, and other ad networks have been serving app developers since the Platform launched," he adds. "Others, like Offerpal, manage networks of offers for developers which generally pay on a CPA basis."

With much more focus on monetization now than in previous times, Facebook was probably very smart to controversial edits that gave Facebook ownership to all content. As far as monetizing apps, and turning them into businesses, this is a very interesting phenomenon that will likely really take off in the near future, particularly as more mobile devices get deeper into open application-based models.