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Facebook: Why Microsoft's Buy Makes Sense

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Forget about the take a stake in a fast-growing social network?

  • . It gets to keep Google out, so that’s good.

  • . It gets to serve ads to those millions of devoted users who check their Facebook every five minutes.

  • . It has effectively bought a call option on the future of the company.

    It’s not like Microsoft has to come up with the $15-billion. All it has to do is structure a deal that is worth $250-million or so, complete with agrees with me). Not to hype the Google comparison, since they are completely different animals, but wouldn’t you have bought a small percentage of Google if you had had the chance, regardless of the implied valuation?

    Anyway, the bottom line is that it’s only a 1.6-per-cent stake. And it looks like live-blogging the conference call.

    – Silicon Alley Insider did too, by way of writer Some analysis from Ashkan Karbasfrooshan at WatchMojo.

    – John Paczkowski at All Things D leads with the Ballmer quote about Facebook being, well… still room for others to invest.

    – Erick Schonfeld says Facebook took the path of tells the NYT “this was almost personal.”

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