In what there calling "The Facebook Effect," metrics firm Quantcast says widgets developed on the Facebook platform are driving substantial traffic spikes for the websites they're connected to.
The company's not speaking for all websites that have developed applications for Facebook, just for a few already somewhat well-known clients. But not one of the ones measured saw a traffic increase of less than 98 percent.
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"The Facebook platform is driving substantial incremental traffic to application publishers' Web sites, as consumers find new routes to exploring their wares."
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"Facebook has been an instrumental platform to leverage our applications (widgets) and viral growth expertise," said Jia Shen, CTO and co-founder, RockYou. "We've been able to successfully create the deep social experiences we are committed to. Already, 30% of user profiles on Facebook showcase a RockYou application.
Facebook Widgets Cause Dramatic Traffic Increase
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