My traffic logs tell me that fake blogs are top of mind in the review of SuperBowl marketing efforts. Our list currently includes Mazda, McD and Ogilvy's "get buzz quick" scheme. Pepsi was suspected of creating a turned out to be false. Andy Lark understandably takes the position of it's blog + RSS x search = contagious buzz. But marketers are taking the quick route by merely raising our ire. They're cashing in on the speed of the medium when they could spend even less perhaps and really make a positive impact on their brand. GM and Microsoft show us two very different, very good examples. Blog sponsorship is the best of both worlds for these marketers. They can tap into Blog Power and it acknowledges that they understand blogs enough to know their agency cannot, and should not, do it for them. Everyone wants to be first to get the reward of blogging. Blog sponsorship would seem to be the best of both worlds. It won't make the agencies a lick of money though. So I'm betting we'll continue down the fake path. OK, I'll exhale now and go get my second cup of coffee. In the meantime, I hope you'll weigh in on this rant. Additional Links:
- Ogilvy's "get buzz quick" scheme Kevin Dugan is the author of the popular FRCH Design Worldwide. Visit Kevin's blog:
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