The Secret Life of Steve Jobs endured the bitter challenge of the SEC probing Apple for impropriety, while negative energy spilled around the faux CEO. How's a genius supposed to instill the world with a childlike sense of wonder under these conditions?
Options, the novel by Fake Steve's alter ego, Forbes senior editor Dan Lyons.
The novel stems from the exploding popularity of Fake Steve's blog, black turtlenecks you wear - humble article of well-made clothing, or a divine right conveyed upon you by the higher power that inspires gadgets like the iPod and the iPhone?
The former. I view my outfit as a form of monk's robes. The idea is to abolish vanity and express my humility so that I can focus completely on my art. All I want to do is create beautiful objects. That is the only thing I want to think about. Not trivial things like clothing.
2) Which situation would you rather see happen to former US Attorney Woz and Kathy Griffin in flagrante delicto?
The former. I've seen the Woz videos and I swear to you, nobody deserves to see that, not even Kevin Ryan.
3) Hypothetical solution: management style uses fear and tantrums to get results. How many interns need to be in tears before you reach a higher level of consciousness for the day?
Half a dozen is an average day for me. Anything less than that and I get so antsy that I start firing executives. That's why we've got so many interns at Apple. Phil Schiller calls them cannon fodder. Or, actually, "cannon foddah," because he's from Boston. Phil has more interns than anyone, purely for sacrificial purposes. He keeps them lined up outside his office like captives on the steps of the great temple of Tenochtitlan.
5) You coined the acronym,
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