On some level, it seems like Google is always expressing an "I want you to want me"-type feeling. The volume got turned up a little, however, with the release of Google Maps API Premier.
Google Maps API Premier
Organizations interested in putting Google Maps on their sites have been promised "A SLA that guarantees 99.9% uptime," "Customer support for critical issues," and "Customer control over ads." This is in addition to all the standard features of the program, of course.
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