On Friday last week, there was a great two Tabloid Fantasy League is a great example, allowing people to choose their roster of stars and win points each time a star appears on the cover of a tabloid or gossip mag. Of course, you lose points if your stars are busted by the cops ... or the fashion police. The rise of concepts like this raises an interesting truth about the power that fantasy games can have to raise an individual's personal stake in just about anything. In each case, the core benefit is engagement at a deeper and more personal level. In a way, this is the reason why online stock trading has become so successful. By removing the barrier to trading and watching investments, you can come up with your own "fantasy portfolio" with real money, and track your investments real time. Here are a few other ideas for how fantasy games could be used by real world marketers to extend their brands and engage customers:
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1. AMC Opening Weekend Fantasy - Each weekend, you can bet on the movies that will have the largest opening weekends. Tie this into movie marketing and viral campaigns already being launched for many movie openings, and this could be a big idea in Hollywood.
2. Technorati Blog Fantasy - Despite the often discussed inconsistencies in how Technorati reports inbound links to blogs, tying a fantasy game into the currently existing Blog Favourites list could offer a great hook for users to continually check back into Technorati. Readers could get points based on how many inbound links posts from their favourite blogs get over the course of a week.
3. AllRecipes/Whole Foods Food Fantasy - One of the best recipe sites out there, AllRecipes, could launch a fantasy game that lets site visitors select products to add to their fantasy lineup and win points based on how many views of recipes that use those ingredients get, or even tie it into sales data from a large grocery chain such as Whole Foods to win points based on bestselling items.
4. PRWeek Fantasy Placements - This one is likely to get us in trouble, but what if the entire PR industry could select fantasy teams based on clients, stories, and PR agencies? All readers of PRWeek could choose which clients, stories or PR agencies are likely to get prominent news placements on online and offline media and win points based on the favorability and prominence of the placement. I am sure there are lots more ideas for how fantasy games could be used for marketing, though my favourite so far comes from the civic sector.
Bookmark Murdok:
Rohit Bhargava is the Vice President for Interactive Marketing with
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