If Google wants to see the winner of the 700MHz spectrum adhere to its four proposed openness conditions, Google will have to push its money into the pot. That isn't going to happen.
FCC Calls Google's BluffIn essence, the FCC embraced two of the four openness conditions that we suggested several weeks ago: (1) open applications, the right of consumers to download and utilize any software applications or content they desire; and (2) open devices, the right of consumers to utilize their handheld communications device with whatever wireless network they prefer. We understand that the Commission also may have added real teeth to these two requirements, by plugging some of the more obvious loopholes and giving consumers a tangible remedy for any carrier violations. Just two months ago, the notion that the FCC would take such a big step forward to give consumers meaningful choice through this auction seemed unlikely at best.It's a weak win for consumers. People can download what they like and use whatever phone they desire on their choice of AT&T, Sprint, Verizon, or T-Mobile. Not that great a deal from a cursory look. Just because someone can download Skype doesn't mean they can use it on a wireless carrier's network. Just because a network that wouldn't normally let you have a Nokia N95 has to allow it doesn't mean they can't throttle its video uploading capabilities into tiers of service. Google has already demonstrated they aren't going to go through with taking part in the auction. The FCC's rejection of two of Google's four conditions gives Google a
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