Fear The Bots For Quality Score

Since Google added a new layer of complexity to the AdWords system this year in the form of Quality Score, not a lot has been published about how it works or why it does a certain thing.

In fact, most advertisers are still in the dark about quality score and how they can work with it rather than fight it or work around it. One aspect of the quality score algorithm that has had me frustrated from the get go is how can Google determine the landing page quality score of a page that you tell it it cannot access (by means of robots.txt exclusion) ? After speaking with our Google rep, we finally got our answer.

While Michael Gray gave a great explanation on