Here's a funny thing: if you visit the MySpace Apps page with AdBlock Plus enabled, the "Featured Applications" section appears entirely blank. And as it turns out, developers are indeed paying to show up in those spots.
O'Neill noted, "[T]here could be trouble for a lot of smaller application developers. Want to get more exposure for your application or build up your user base? You'll have to pay MySpace if you want to do that in the short-run and will have [to] choose between using MySpace and other ad networks in the space in the long-run."
The situation may not be all bad, though. Advertising has long been a pay-to-play medium, so MySpace's arrangement is nothing new in that sense. The social network will have to lower its prices if the demand's not there. Also, compared to individual developers, companies with deep pockets might be slightly less likely to provide users with terrible apps.
In any event, MySpace's habit of being closely involved with its applications seems commendable for at least one reason. Just yesterday, the BBC's
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