Author John Battelle announced the beta version of Federated Media's advertising platform to enable ad clients to create their campaigns for FM's network of high-quality blogs.
Battelle's Federated Media launch of FM's ad platform; the public beta gives advertisers the opportunity to reach FM's blog network readers, who generate some 70 million page views per month.
"What brings advertisers to FM is the incredible conversations between authors and their readers," Battelle said in a statement. "Our platform makes it simple for advertisers to participate in these conversations - to join the authors and audience in a meaningful way."
Big-name brands have tested the platform during its private beta. FM listed Apple, General Motors, Microsoft, and Sony among many others. At the weighed in on the useability of the planning tool; MarketWatch's response was one of those:
It's an easy-to-use service for advertisers who want to select a demographic and a particular type of ad to place on one of Battelle's 50-plus blogs. Battelle's service then recommends sites based on relevance and makes suggestions to the advertiser.
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Federated Media Unveils Ad Planning Tool
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