Things change when a large, publicly traded company acquires a smaller firm. Google's $100 million pickup of Feedburner has elicited some negative speculation.
Feedburner Fears After Google's Grab
Todd Cochrane noted at Geek News Central, this is one more step toward Google closing the loop and knowing a lot more about people than they may realize:
Google has been trying to close the loop for a long time and while this purchase is smart for them, they are now going to know more about some people than their own family members may. They are going to be able to share that data, cross correlate and target you on so many levels that if you look at what they are collecting already is pretty damn scary.
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