Feedburner: Podcasts Growing at 15% a Month

In a report on podcasting, RSS feed management company last report in May 2005. According to FeedBurner's data, this remarkable latest figure represents an average growth rate of 15% month over month, and exceeds the total number of radio stations worldwide. Rich media feeds (podcasts and videocasts) represent just under 20% of the quarter-million RSS feeds managed by FeedBurner, who say that it has more than 1.6 million aggregate subscribers to FeedBurner-managed podcasts, a number that has more than doubled in the past six months. Their data indicates that people are subscribing to rich media feeds at a rate that outpaces general RSS feed subscriptions by about 40%. FeedBurner's report also says that podcast directories are growing and driving activity back to the podcasters' originating website. This reflects what happens with text feeds (eg, blog posts and other website text content) where RSS distribution begins as a mechanism to drive traffic to the originating site and then evolves to become its own consumption medium. While a continuing growth of the blogosphere. (I saw a pre-release version of FeedBurner's report. I'll update this post with a link to the report when it's available. 18/4 @ 19:00 CET: FeedBurner have just posted the report on the FeedBurner blog - DiggThis | NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at NevilleHobson.com