Almost 11 months ago, Google announced its acquisition of FeedBurner. Now, FeedBurner finally seems ready to make some aesthetic changes and more serious overhauls.
He then continued, "Looks like the program will probably go bye-bye, replaced with the lovely tiny text ads that only pay on a click or worse, an acquisition. Over time what this will mean is that RSS feeds might become cluttered just like Web sites and the quality of ads will be lowered."
The way in which Google and FeedBurner handle this will have a huge impact on users' (and advertisers') responses, of course; opt-out buttons or especially well-targeted ads could smooth everything over. Unrelated changes are supposedly in the works, too, so users will have some incentive to stick around and see the final product.
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