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Find, Listen, Engage and Empower

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At CooperKatz, our new Micro Persuasion agency practice has four basic philosophies. Gordon Gould was trashing WeatherBug, one of our clients. I left now is willing to listen. Will he change his tune? I am not sure. But at least I know we're all listening to each other, which is a start. So for all PR people thinking about getting started in blog relations, I challenge you to ask yourselves this: "How big are your ears?" Reader Comment: From Rich at Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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