The skeptic has always been quick to remind that popularity is not necessarily a measure of value. In a report detailing the most influential authorities on blog marketing, Onalytica, a UK-based analytics firm, illustrates that popularity is not always in line with influence, either.
link quality (reputation of referrers) far above link quantity.
Flemming Madsen, founder of Onalytica, compares the process of measuring Murdok
10. Search Engine Watch
11. Fast Company
12. Top Rank Results
13. Marketing Sherpa
14. ProBlogger
15. AllBusiness
16. Gaping Void
17. Buzzmachine
18. Church of the Customer Blog
19. Twist Image
20. Adrants
The analysis also took into account the 20 most popular authorities on blog marketing and to illustrate how the influence level changes the ranking of some publications:
1. NY Times
2. Micropersuasion
3. Businessweek
4. Seth Godin
5. ClickZ
6. Wired News
7. Murdok
8. CNN
9. Search Engine Watch
10. Wall Street Journal
11. ProBlogger
12. Adrants
13. ZDnet
14. Marketing Sherpa
15. Buzzmachine
16. Scobelizer
17. BBC
18. Top Rank Results
19. Forbes
20. Marketing Profs
Note how the less popular but influential sources on the topic at hand are eliminated from the top 20 list if popularity is measured alone. The Wall Street Journal, ZDNet, BBC, and Forbes, all famous and established business sources are absent from the first list where influence is stressed above popularity.
It is also interesting to note how the Internet can level the playing field in the information industry, putting bloggers and recently established Web-sources on a par with traditional media powerhouses. Measuring popularity and influence is a valuable test for online advertisers and brand managers seeking to maximize their campaigns.
In early 2005, frequent Murdok contributor and author of the weblog Micropersuasion (nos. 4 and 2 above) job hunter-employer relationship.
Nurturing that relationship has the same basis as career networking: getting your name out to the right people. While buzz can be effective, it is also fickle and unpredictable, and can turn against you. But the right endorser has words that resonate.
Here's a great 
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