Finding Opportunity In Mobile Paid Search!

With mobile, you basically have to be in the top 2 spots in the search results. Mobile conversion rates are lower.

Handsets and data networks have improved dramatically. It will be hard to move past the limitations of small screen real estate.

Michael Martin, SEO Director of Project Management, Internet Marketing, talked about the monetization of mobile applications. In 2008 most smartphone users spent up to $100 on apps.
Martin predicts 2009 will see the rise of Android. By the end of the year there will be 18-20 Android phones vs. 1 iPhone.

Android service providers will include T-Mobile, AT&T, Verizon and Rogers.

Takeaway:
Maximize on the exponential growth of mobile phones and the application demands of 2009 onward.

Best target to advertise - GPS location based mobile social media - next/current evolution of social media
How to advertise in mobile - AdMob DeckTrade and Medio as well as AdWords
Mobile display - HVGA - 320x420 resolution
Great mobile plugin for WordPress is WP-Touch
Branding - mobile widgets to your company's RSS feeds/articles
App Exposure - Apple's app store, etc.
SEM - retains importance