Five Ways To Boost Google Product Search Sales

Google has been pretty good about getting found in Google Product Search easier, and they have continued with this theme in aGoogle's Help Page for this category.

MPN, ISBN, condition, or brand to help increase visibility for relevant queries.

Use Effective Titles

This is the same principle that should be applied to titles of all kinds - articles, blog posts, email subject lines, etc. You have to grab customers with the title before they will even look at your item, so this is a very important part. Don't expect to sell much without an enticing title. That doesn't mean it shouldn't be simple and to-the-point. Google says to keep in mind that Product Search truncates titles to under 70 characters.

Write Accurate Descriptions

If you've gotten their attention with the title, the description is likely the next thing they will look at, so here is where you want to provide accurate and specific details about your product. Google Product Search also truncates these if they are too long (over 150 characters).

Submit Your Feeds Frequently

Google suggests doing this up to once a day. This should give you an additional boost in visibility.

If you are not using Google Base already, perhaps this information will inspire you to do so. Google is laying out details about how you can better utilize their service. Will you take their advice?