Flickr to Get Contextual Nikon Banner Ads

Nikon has As Mediapost notes, this is the first major brand advertising campaign to run on Flickr, which to date has only had text links. It will be interesting to see how the Flickr community reacts to these ads - particularly the ones that appear next to their photos. Many shutterbugs are loyal to one particular camera brand. So I can see Nikon lovers really taking to the campaign and those who take to other brands not liking the promotion. I sure hope that Flickr makes this optional for Pro users because a backlash could erupt. People should have the option to opt in or out of companies putting certain banners around their photos. (Disclaimer: Edelman works with Canon, a Nikon competitor.) Add to DiggThis | Furl Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.