For Podcasters, Its Love, Not Money

At the close of the Podcast and Portable Media Expo, the feeling is that you are among an elite group of Web 2.0 trailblazers. True, they're all running businesses and promoting their brands, but they still carry with them the now traditional mantra "content is king" like a Coat of Arms.

conference organizer Tim Bourquin says it has grown from last year, in attendance and in know-how. The first year, he says, was as much a sending out into the frontier as it was a place to come and talk about their new passion and what they plan to do with it. This year, Tim says they've returned a bit more experienced, discussing what has worked for them and what hasn't worked for them. Finding a niche, they've all agreed, is the way to go. Burrow down into a topic you're passionate about, live it, and tell it, and people will come to you. Once you have the people, you can worry then about how to make money from it. Though promotion, marketing, and advertising, tips, tricks, and tech were all heavily attended sessions, there were a few where the presenters were nearly speaking to echoes in the conference room, beside themselves so few had come to hear what they had to say. Podcast metrics and talk of investor relations, it seems, were not of particular interest to this crowd - perhaps because it's hard to find heart in numbers, though they will one day be very necessary. These podcasters, even the broadcast retirees pursuing a new interest, are just kids with a new toy after all is said and done. Hard math comes later in the school of podcasting. Besides, no one talking numbers at the conference could really agree on anything anyway. Maybe it's Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: