With their research showing podcast adoption in about one percent of online households, Forrester Research managed to trigger some commentary disputing that figure.
Charlene Li, well-known Forrester analyst and blogger, I don't know what planet Charlene is on these days but her report on podcast adoption is way off base. I don't know why she would come out with these low numbers. My only guess is that it's typical old school research method - take a handful of people off the street and ask them if they know about podcasting that might make her report justified.
Publisher Rex Hammock Today, just 18 months into the era of podcasting, a Forrester research report suggesting that only 1% of people actually listen to podcasts is being treated as if such statistics mean something. They mean absolutely nothing.
There will surely be a "bust" of financial expectations related to podcasting (such is the law of macro-myopia), however, there is no way that 18 months after the word "podcasts" returned only 24 results on Google, that anyone's research about its "acceptance" means anything about the longterm impact of those "notions" and "platforms" that combine to form the metaphor of podcasting.
Some people managed to get Li's main point about podcasting - the interest in original programs, as opposed to timeshifting something they know like The Bob and Tom Show or Dan Patrick's Show on ESPNRadio, just isn't there. That could be a matter of awareness; people simply don't know that an original podcast aligned with their interests exist.
The issue could be something more fundamental, though: time. With increasingly hectic schedules, few people have the time to dedicate to listening to podcasts. Commuting tends to be routine, and the start of the workday coupled with the usual pressing issues at home cause people to fall into a pattern of listening to the same news or sports or talk or music stations on the radio.
Other than that commuting time, most people probably do not have the opportunity to sit back and passively listen to a podcast. For many people, reading blogs offers a better experience because lots of them can be read in the time it takes to listen to a podcast, as Microsoft's Don Dodge Del.icio.us") | Yahoo! My Web |
Found an error or have a suggestion? Let us know and we'll review it.
 {
function initCopyableSections() {
document.querySelectorAll('.article-content .copyable-section').forEach(function(section) {
if (section.querySelector('.copyable-section__btn')) return;
var btn = document.createElement('button');
btn.type = 'button';
btn.className = 'copyable-section__btn';
btn.setAttribute('aria-label', 'Copy to clipboard');
var label = section.getAttribute('data-copy-label');
btn.textContent = label ? 'Copy ' + label : 'Copy';
section.appendChild(btn);
btn.addEventListener('click', function() {
var contentEl = section.querySelector('.copyable-section__content');
var text;
if (contentEl) {
text = contentEl.textContent.trim();
} else {
var clone = section.cloneNode(true);
var btnClone = clone.querySelector('.copyable-section__btn');
if (btnClone) btnClone.parentNode.removeChild(btnClone);
text = clone.textContent.trim();
}
if (!text) return;
navigator.clipboard.writeText(text).then(function() {
var t = btn.textContent;
btn.textContent = 'Copied!';
btn.classList.add('copied');
setTimeout(function() {
btn.textContent = t;
btn.classList.remove('copied');
}, 2000);
});
});
});
}
if (document.readyState === 'loading') {
document.addEventListener('DOMContentLoaded', initCopyableSections);
} else {
initCopyableSections();
}
})();
</script>
<!-- Tags -->
<!-- Correction Form -->
<div class=)
Suggest a Correction
Forrester Kills Podcasting
0 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!