Everybody was so busy being excited about Cyber Monday after the news told them to be, that we missed the announcement that the 12th busiest shopping day of the year was actually 3rd on the list of Cyber Mondays, after Cyber Mondays 2 and 3, but not 4, depending on which day Christmas is. And now it's become a self-fulfilling prophecy.
observation of anyone. "Maybe every Monday in December is Cyber-Monday?" asked Viener. Ding ding ding ding ding! That's right Adam! You've won an explanation! Though Shop.org coined the Cyber Monday Message specifically to weekend shoppers: On Mondays, marketers should attempt to message to consumers who have been shopping in stores during the weekend. Specifically, traditional retailers should align the product promotions in their online advertising with those promotions occurring in their brick-and-mortar stores. (Atlas) Target the workweek lunch hour: The noon-to-3 p.m. EST hours are typically the time of day when consumers buy. Marketers should tailor holiday online advertising messages to at-work audiences and take advantage of daypart advertising opportunities and publishers. (Atlas) Personalized, monogrammed or other custom made products, for example, are more likely to peak earlier. Low consideration or perishable items such as gift cards or food, however, are more likely to peak later, on Cyber Monday 3 or 4. (Performics) Slow down on Saturdays. Each week during the holiday season, the data shows a dramatic spike on Monday, followed by a gradual decrease throughout the week and ending with the softest sales volume on Saturday. Sunday begins a slow climb that spikes on Monday. (Performics) Monitor paid search campaigns: Clicks on paid search keywords reveal a similar pattern to overall transactions. Most clicks occur during the workday and workweek. Mondays in December are the biggest day for search clicks - 12 percent higher than the average day. Marketers should carefully analyze their search results to ensure that the increased click volume is worth the cost. (Atlas)Four Cyber Mondays?
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