Four Keys To Brand Monitoring

Forrester Research reiterated the importance of being aware of what people say about your brand online, and noted the four key parts to successfully evaluating potential brand monitoring solutions. While a smaller firm with some time to invest can make a decent go at brand monitoring through the use of Google's Alerts, and Forrester. Their report by Peter Kim on Brand Monitoring discussed several major names in that industry, and drilled down to a quartet of considerations for businesspeople for such services. Data collection comes first. Sources for commentary could be mainstream media outposts, or chatter from bloggers and posters on message boards. A vendor that can handle more data can find much more information for a customer, but that capacity will probably come at a higher cost. Once they have the data, the brand monitor has to process that information. Kim wrote that the more sophisticated operations will employ methods like Fender and Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.