Fox Goes Aggressively Viral To Promote New Show

February 16, 2007

0 views

Fox Goes Aggressively Viral To Promote New Show

In what it calls "an unprecedented cross-divisional marketing initiative," Fox is about to flood every medium at its disposure to promote its new comedy "The Winner" starring Rob Corddry, formerly of "The Daily Show."

Seth MacFarlane and Ricky Blitt, the same guys responsible for "Family Guy," are at the helm of this show too, at they are looking to build up as much buzz as possible.

That buzz, providing the show's any good (well, it doesn't have to be good to have an Internet following – just look at "
The first four episodes, "Single Dates," "What Happens in Albany, Stays in Albany," "Glen's New Friend," and "Hot for Teacher" can be viewed starting today at
The new show is scheduled to debut on Sundays in March.

As more of these media giants swallow up popular online properties and work with mobile providers, expect to see more aggressive promotions like this one crossing over several media at once.

Add to $' /></a></p> </div> <script> (function() { function initCopyableSections() { document.querySelectorAll('.article-content .copyable-section').forEach(function(section) { if (section.querySelector('.copyable-section__btn')) return; var btn = document.createElement('button'); btn.type = 'button'; btn.className = 'copyable-section__btn'; btn.setAttribute('aria-label', 'Copy to clipboard'); var label = section.getAttribute('data-copy-label'); btn.textContent = label ? 'Copy ' + label : 'Copy'; section.appendChild(btn); btn.addEventListener('click', function() { var contentEl = section.querySelector('.copyable-section__content'); var text; if (contentEl) { text = contentEl.textContent.trim(); } else { var clone = section.cloneNode(true); var btnClone = clone.querySelector('.copyable-section__btn'); if (btnClone) btnClone.parentNode.removeChild(btnClone); text = clone.textContent.trim(); } if (!text) return; navigator.clipboard.writeText(text).then(function() { var t = btn.textContent; btn.textContent = 'Copied!'; btn.classList.add('copied'); setTimeout(function() { btn.textContent = t; btn.classList.remove('copied'); }, 2000); }); }); }); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', initCopyableSections); } else { initCopyableSections(); } })(); </script>   <div class=$

Suggest a Correction

Found an error or have a suggestion? Let us know and we'll review it.

Comments (0)

Please sign in to leave a comment.

No comments yet. Be the first to comment!