Fox, MySpace Ready To Roll Their Own Ads

Fox Interactive Media now has the tools in place to start relying less on third-party ad placement systems and more on what they can sell based on the data they have, like all of those MySpace profiles just hanging around the social networking site. It's a capitalist truism, and the fuel of many a dream, that ownership profits the entrepreneur far more than letting someone else make all the money and cut you in for a small slice. Some might call it playing with house money, and that's a concept Rupert Murdoch likely understands as well as anyone. Now that Fox has picked up Strategic Data Corp, they will have an in-house system that will let them print advertising money, instead of taking a piece of the action from another firm's advertising placed on MySpace. Financial Times when the partnership became solidified last year: