I spend a fair amount of time talking with small and medium sized business owners about their web marketing. Often times these individuals aren’t ready to shoulder the costs associated with true goal-oriented web design, SEO, or PPC, so the conversation turns to, “what can I be doing in the meantime?”
Aside from blogging, posting on forums, and keeping their site content fresh, I always talk about online PR. Most of the time the people I’m conversing with have no idea that you can freely or cheaply distribute press releases online.
Writing a press release and then pushing it out to the various distribution services is a great way to get the word out about recent newsworthy happenings at your organization, and also an effective method of getting inbound links for the purpose of Search Engine Optimization. Some of these sites will also distribute the releases to news syndication services such a Google News and Yahoo! News.
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