From RSS To My Media

So far only 4 percent of those polled say they use RSS (really simple syndication). Yahoo Senior Director of Personalization Products, Scott Gatz, says that number should be closer to 27 percent, as many use RSS and don't know it. Yahoo began publishing RSS feeds via Yahoo News and Yahoo Buzz back in 2003. And really, the average user (the driving force of Web 2.0) doesn't need to know the technicalities. RSS is lingua non-grata. "My Media," as Gatz and Yahoo call it, is all they really need to know. During his keynote address on RSS at the Gatz gushed about the future of highly personalized and user-friendly syndication subscription. Murdok Inc. CEO Rich Ord was in attendance and filled us in on what was discussed.