The Federal Trade Commission plans to keep an ear open for complaints now that they have given Google and DoubleClick their blessing to get together.
If Google, DoubleClick's proud new owner, wants to avoid several miles of regulatory red tape, they might want to listen to some of the 
The FTC document offers some ideas and asks for comment from interested parties on these. Their recommended principles include: transparency and consumer control;
reasonable security, and limited retention of consumer data;
affirmative express consent for material changes to existing privacy promises;
and affirmative express consent (or prohibition against) using sensitive data for behavioral advertising.
The Commission also requested more information on the use of tracking data for purposes other than behavioral advertising. One might have thought this came up during the FTC town hall meeting in November on behavioral advertising, but it seems bureaucrats were more concerned about
Found an error or have a suggestion? Let us know and we'll review it.
Suggest a Correction
No comments yet. Be the first to comment!