FTC Sets Dates For Behavioral Town Hall

Google and DoubleClick better keep the calendars of some of their people clear for November 1st and 2nd, as the Federal Trade Commission followed through on its promise to schedule meetings about behavioral targeting.

A report at the New York Times showed how they could build a profile out of anonymized data. They located a woman living in the South based on the interests shown in her search profile.

The FTC has invited interested parties to submit requests to be panelists, and to suggest additional topics to discuss in the context of the town hall meeting. Requests need to be submitted electronically by September 14, 2007, to behavioraladvertising_requests@ftc.gov.

Requests will need to include a statement detailing one's expertise on the issues, and their contact information. FTC will notify the panelists they select by October 5th.