Future of Online Content is Bright

Could it be that in the future, only poor people will read magazines? Don't laugh. It will happen. Visit any newsstand and your eyes will be assaulted by a patchwork of colorful, glossy covers featuring beautiful celebrities, sleek automobiles and business executives. Most of those magazines will end up being shredded because the vendor only sold two of their ten copies of Lucky, the new magazine about shopping (ugh). More magazines debut each and every month, and more cease publication as well. There's all this content that is never read because few people know it's there. Meanwhile, the future is bright for online content, thanks to rapidly increasing readership, advances in contextual advertising and the maturation of community-created content. Then there are other promising things on the horizon like micropayments, ever faster Internet connections and richer media. Oh, and let's not forget DVRs and all that digital convergence hoo-hah. Yes, times are good for online content. Things are looking so good, in fact, that Jesse Kornbluth writes in Media Bistro of "Traffick.com, which offers a unique analysis of search engine and eBusiness trends. As Webmaster of