The blogosphere's a scary place for corporate America. It's unruly. It's wild. But one thing's for sure, it can't be ignored, and big companies are going to have to dismount from their high horses and get to street level. "You've got to get into the blogosphere to get credibility in the blogosphere," said Richard Edelman, president and CEO of PR firm Edelman during a
Gaining Street Cred In The Blogosphere
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