Gaming Sites, Great; PR Sites, No

Public relations, an industry of professional communicators, not only scored at the bottom of all categories in the "Internet Standards Assessment Report," but also apparently could not copywrite an effective flu shot campaign during an epidemic. When it comes to website effectiveness, the Web Marketing Association thinks gaming, music, and sports sites do the best job with the available technology, AdRants local websites is like viewing someone's web design portfolio circa 1996. As for PR sites, the study found a lot of room for improvement in ranking the industry among the lowest for innovations, the article noted in quoting William Rice, president of the Web Marketing Association: Notably, public relations scored lowest for copywriting, even though it is an industry known for effective communication. According to Rice, "It's likely that PR practitioners focus more on developing their clients' sites, while their own sites suffer from typical 'brochure-ware.' Another possibility is that the low scores reflect the informal nature of the Internet and the backlash over over-edited, corporate speak." We understand that legendary copywriter, is here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") | Yahoo! My Web David Utter is a staff writer for Murdok covering technology and business.