The newspaper publisher picked up Planet Discover, a local search and integrated advertising technology company, for its publication websites.
Over 100 websites controlled by Gannett's (Gannett purchased privately held $4 billion for local paid search ads by 2010.
Gannett isn't the only publisher to see the glittering salvation of thousands of ad revenue dollars on the horizon. McClatchy (local search marketing deal with WebVisible.
McClatchy will use WebVisible's "Geneva" software to broker deals between advertisers and providers like Yahoo and Google. It's a different approach than Gannett's; McClatchy will work with the two big search advertisers instead.
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Gannett Discovers Local Search
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