Election season was good for media companies; people, places, and things were taking out ads left and right. Now, in the hopes of getting some extra mileage out of the period, Gannett is moving forward with an ad initiative called ContentOne that will affect its online operations.
A Gannett The digital side of this will come courtesy of a new microsite. USA Today should supply it with a great deal of national content, and national advertising should feature prominently, too. Then, local brands will be able to put in some regional content and advertising and present it to their readers as relevant. Gannett expects the whole thing to be big. Huge, really. Even as the memo talks about a potential for 50 million uniques in one month,
So we'll see what happens, bearing in mind that any success here would be a fantastic sign for the overall ad industry. And a hat tip goes to
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