Gas Prices Aren't Driving Comparison Searches

One might think the rise in US gas prices would spur people to race to the Web for pricing information and hybrid car details. One would be wrong to think these things.

The doubling of gas prices over the past few weeks has people angry about seeing otherwise disposable income shift from their pockets to their gas tanks. Yet every other car on the road appears bigger than the average post-World War II starter home.

If people are concerned about gas prices, or alternative vehicles like hybrids, Hitwise analyst conspiracy theorists can be believed, we'll see gas prices fall before the next Presidential and Congressional elections.