Nick Denton, the expat Brit and creator of the Gawker Media blog network, is interviewed today in the New York Times. Already What I found more interesting, though, was this insight into the Gawker organization and how the bloggers are incentivized and paid: [Lockhart Steele, managing editor], who joined the company in February, is the den mother for Gawker's far-flung collection of bloggers and is in near constant communication with them throughout the day via Instant Messenger. About half of the editors live in New York. The rest are distributed around the country. In California, Mark Lisanti edits Kotaku, dedicated to video games. In New Orleans, John d'Addario edits Wonkette. Each editor is under contract to post 12 times a day for a flat fee, Mr. Steele said. (Gawker has two editors and now posts 24 times a day.) It is best to have eight posts up before noon, if possible, to keep readers coming back, he said. The editors scan the Web for the best tidbits. Readers, and apparently even published authors, send in tips. When a Gawker site highlights articles from, say, Stowe Boyd of the Weblogs Inc network run by Mark Glaser in the USC Annenberg The final word must go to Nick Denton, from the NYT article: "There are too many people looking at blogs as being some magic bullet for every company's marketing problem, and they're not," he added. "It's Internet media. It's just the latest iteration of Internet media." More Links:
- interview NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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