The desire to create and consume content continues to drive online behavior. Back in March 2004 Trendwatching identified a Generation C. So what was it all about?
w.trendwatching.comHere we are in 2006 and the consumer generated content issue has only grown bigger and stronger. Blogs, RSS feeds and podcasts have fueled this avalanche and wrought a fundamental change in the way users consume media online.
The May 2006 issue of Trendwatching returns to Generation C and examines how this trend has developed.From a business and innovation angle, we'd like to argue that the CUSTOMER-MADE trend, co-creating with your customers, is the most important trend to watch, they say.These are the consumers who are a part of the new rules of PR are and how you can get up to speed in the online PR world. Sally is the author of
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!