Get the Most Leverage out of Your Articles

I've long been an advocate of a form of online marketing that I personally call "article marketing." Yahoo! has recently added a layer to article marketing which is extremely exciting, and any one who uses the power of articles needs to take notice. Introducing Yahoo!'s Creative Commons Search in Beta http://search.yahoo.com/cc Choose "Find content I can use for commercial purposes." Type in "wordtracker." Click on Search CC. The #1 result is our articles page again: Marketing on Internet Search Engines - articles by Robin Nobles and John Alexander www.searchengineworkshops.com/articles.html "Wordtracker" is being used 11 times on the page, since we've written several articles about Wordtracker. It's not being used in the title, description, etc. This page is not focused on Wordtracker at all. However, this page definitely has a higher link popularity than our other pages. We have several Wordtracker articles in those same results, yet our articles page is #1. I'll let you study the rest of the results yourself. Some of the Search Results Aren't Exactly "High Quality" We have seen some SERPs that aren't exactly high quality. Will your results float to the top? We'd like to think so. Will Yahoo! or Creative Commons find a way to police the results that are less than quality? After all, this fabulous tool definitely has potential for abuse if not policed in some manner. In Conclusion . . . Article writers, if you don't mind others using your content on their sites, be sure to visit Creative Commons and add the CC licenses to your articles. How easy can increasing your online visibility get?! But don't abuse the system. If the beta tool gets abused, it may never make it to the full version, which will be a shame for us all. For those of you who are looking for valuable content to add to your sites, be sure to visit Yahoo!'s Creative Commons Search. This is an ideal spot for finding relevant content that's available to be used on your site. Just remember that the #1 ranked result may not be the best article for you, so do your research. Robin Nobles conducts live SEO workshops (http://www.onlinewebtraining.com). Localized SEO training is now being offered through the Search Engine Academy. (mailto:seo-tip@aweber.com