Every time some ad agency launches a fake blog, outcries ring from the "legitimate" blogging community. "Here Comes Another Fake Blog" is the headline on Steve Rubel's Micropersuasion today, referring to a blog from the company GourmetStation, written by fictitious character T. Alexander. Read any of my posts to generate 80 comments? And that's not even a high for the Captain Morgan site. One post produced 159 comments. So it's a fake blog. On the other hand, it's attracting consumers who are enjoying engaging-as artificial as the engagement may be-with the company. They're having fun. The brand is being reinforced. All through the application of a lightweight content management system. It's not like any of those posting comments think they're actually conversing with Captain Morgan. (Okay, maybe a couple, and they've been dipping into the Captain's product a bit too much.) I just don't see anything wrong with this. Of course, it's a different scenario than one in which a company works to convince readers they're reading a real blogger when in fact it's a fictitious character, or even a ghost-written blog for a real person. I'm convinced Bob Lutz is writing his own posts for the Shel Holtz is principal of a shel of my former self
Get Used To Fake Blogs
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