Back in October, when Google I said back then, it's a classic advertising strategy. It makes the ad look "clicky," and lets potential customers know that they can get whatever is being advertised by clicking that icon.
notes, "Google first changed to a larger badge set about two years ago and then added a more reports that a Google representative clarifies: Google isn’t actually saying that there is 10% gain in CTR. It’s saying there is a 10% gain in CTR for “Google Checkout users”
Getting More Conversions While Branding for Google Checkout
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