In the session "Up Close with Google Maps & Local" the panel focused on factors that influence what appears and how it is ranked.
(Coverage of exclusive interview with Chris Silver Smith:Research your competitors and use social media. Create a Twitter account for your local business and also use MySpace, Facebook and UpComing.
Jennifer Chin, Consumer Operations Strategist,
To control a listing claim it or do a community edit. "Google is reviewing edits to listings and improving verification in the Local Business Center," said Chin. "Google is working really hard to take spammers down."
Murdok anchor Abby Prince-Johnson contributed to this report.





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