Getting the Media to Cover Your Business

"While high-profile social media tools like blogs, Facebook, LinkedIn and Twitter are of interest to journalists, our findings indicate BtoB marketers should not discount tried-and-true Internet technology," said Mike Neumeier, principal of Arketi. "Search engine optimization and building media-friendly websites site remain vital to reaching the business media."

In fact, Arketi says that corporate websites make a difference in how journalists view an organization. 80% of those surveyed say that companies without a site are less credible. This is not such a surprise. I would go a little further and suggest that poorly designed and maintained sites can have the same effect.

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