B2B marketers know getting field sales people to follow-up on sales leads is tough but getting channel partners (VARs, resellers and distributors) to follow-up and close-the-loop seems down right impossible. If you supporting multiple sales channels with lead generation, you'll probably like this case study by MarketingSherpa. It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. The best part was that their solution was not buying Evaluate lead sources by quality (not quantity)
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!