At some point we may see Santa actually holding a Jack-o-lantern, unless
Give Santa A Break, Start Your Holiday SEO Early
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About of third of online shoppers have already started their holiday shopping, according to ShopLocal. That doesn't mean you should annoy them with Christmas lights on your website, just know that they're out there, prowling around your garage before dawn to beat out the amateur yard-salers.
Getting started well in advance of the holiday season has two benefits: serving a significant portion of the online marketplace on their timeline; and giving the search engines time to index and rank your site relevancy just before the madness begins.
Even if Google is getting faster at indexing, it doesn't hurt to get a head start.
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Give Santa A Break, Start Your Holiday SEO Early
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