This past week in the string of posts about the book coming out, I've been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the you're giving me your time to read this blog because you want marketing ideas and you want lots of them. So this post is about one I'm particularly excited about.
The David Churbuck, our main client, The Problem: Media coverage of the Olympics has become about melodrama that is broadcasted as "real" stories. But those producers only choose the athletes who have overcome quadruple knee surgery and the lack of a college degree to become a world champion ... in other words, the extreme stories.
The Insight: What about the real athletes who spend every day training and working hard just to get to the Olympics whether they have a shot of winning or not? Their voices could be the most powerful and this Olympics more than any other promises to offer the chance for them to do that. The Project: We are seeking 100 potential Olympic athletes from around the world to all start and maintain a blog all about their experience leading up to and during the Games. In return, Lenovo is offering all participants the chance to use a new IdeaPad laptop for their blogging and help from our team to set up and maintain their blogs.This is a big project on a scale that is completely global, multi-lingual and very ambitious. Lenovo, to their credit, are not content to sit back with their sponsorship of the Olympics 2.0, this program should be one of the best examples of it. Our main goal right now is finding Olympic athletes, so if you know any (or you happen to be one), please get in touch with myself rohit [dot] bhargava [at] ogilvypr.com or David.
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