Yesterday, Driving Conversations, a new executive blog.
We have an Chris Preuss, GM Europe’s Vice President of Communications, about the new blog, recorded a few days ago ahead of the public launch.
In that interview, you’ll hear Chris discuss the planned role of this blog in the context of changes and developments in the auto industry in Europe and GM’s own plans within that marketplace.
In his first post, started in January 2005 with the indispensable communication channel, an unfiltered voice for the company, its customers and auto enthusiasts.
During the three years since FastLane began, GM has extended its public use of social media with audio podcasts, video podcasts, and more blogs such as the GMnext, a dialogue-based campaign that engages people via social media and interactive experiences as GM celebrates its 100th year in business during 2008.
In Europe, GM broke new ground last year with the launch of the Comments
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