Not only is General Motors still at the leading edge with executive blogging by a Fortune 100 company, with their GM Fastlane Blog, but they're also out in front in trying out other new communication channels. In a post yesterday Cadillac DTS and the Gary Cowger, President of GM North America. If he was the one who blogged it, then he would be the third senior GM exec to blog, joining Vice Chairman Chicago Auto Show launches. They are not audio presentations created specifically for distribution as podcasts. The presenter in each one clearly is speaking to a live audience who can see what's being talked about - there are specific points in both where the presenters use phrases like "As you can see..." You can actually see as well as hear the slick event presentations if you Fastlane Blog are one sure way to get feedback on what visitors think about the experiment and build those comments into a focus for discussion. If a recent post is anything to go by, where a NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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