Its closest competitor isn't far behind on either count. Still, GM remains the world's largest automaker, and in January, it ranked as the heaviest online advertiser in its field.
GM managed to trounce second-place Toyota in one category; 62.4 million ad-exposed unique visitors hardly compare to a total of 102.6 million. Also, GM's delivery of 1.7 billion display ad views in the U.S. seems superior to Toyota's 1.4 billion, and its share of voice (32.8 percent) is undeniably higher (Toyota took 26.4 percent).
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